Marking an impressive milestone, a legend of British menswear, Fred Perry honours their 70th Anniversary with one of the most prominent pieces in fashion, the Fred Perry Polo Shirt. Embellished with their badge of honour, the iconic Laurel Wreath and the famous 5-4-4 tipping ratio, the 70th-anniversary campaign looks past the laurel and focuses on the legendary twin tipping with a new collection of the celebrated M3600 Fred Perry Polo Shirt.
A Sporting Heritage
Beginning its story in 1952 worn by British Icon: Fred Perry himself, the namesaked brand took pique from the world of menswear to sportswear. In the form of a plain white pique polo shirt, a piece combining comfort with a sharpness that could be worn on and off the courts named the M3. Not long after its release, a new variation of the original was thrown into the spotlight the M12, which brought the signature twin tipping into our lives, that remains the foundation of everything they do.
Individuality and belonging are embodied in this powerful embellishment which led to a following from a long and esteemed list of subcultures. They embraced this “uniform of the non-uniform”, each with a distinctive story, growing a legacy of their own. An iconic silhouette, fitted with a ribbed collar, two-button placket and short sleeves with ribbed cuffs fully constructed from their signature refined cotton pique. Continually changing yet always the same, a piece of the past integrated into the present through ever-growing influences.
The M3600 Fred Perry polo shirt retains its rich history whilst utilising state-of-the-art technologies to create a timeless polo shirt that has been given a leaner look for a modern silhouette. Simultaneously looking at ways to reduce their impact on the planet, Fred Perry’s refreshed M3600 polo shirt features recycled tipping and sewing threads, buttons made from recycled materials and a responsibly sourced Laurel Wreath Embroidery. Enhancing your casual off-duty looks with its distinctive twin tipping.
Quintessentially British, the Fred Perry polo shirt remains at the heart of music, film, art and sport. Marked as a symbol of British culture, memorialised for decades and immortalised into our wardrobes for decades to come.