London city break image   Image by Nick-K (Nikos Koutoulas) We all know what London is famous for – black cabs, red buses and the giant structure of the London Eye, along with the fictional sleuth, Sherlock Holmes. It’s perhaps not so famous for the fact that it’s illegal to die in the Houses of Parliament (so, stay away if you’re feeling a bit peaky) and that Big Ben’s chime is in the key of E. Fun facts aside, London is a fascinating city – spend a weekend exploring its streets and you’re sure to uncover more than the tourist staples of The Globe, Baker Street and Buckingham Palace.

Packing for London

Fashion in London is as diverse as the city’s residents. From Camden to Kensington and from gentlemanly chic to street style, there are lots of different looks walking the city’s streets. Here, we take a look at some of the biggest trends in London right now – along with exploring the latest styles from Britain’s biggest brands. There are plenty of UK labels that sum up British style in their own unique way – for instance, Barbour are as British as Fred Perry, but you couldn’t find two more different brands. From a dapper British style to a stylish sportswear look, here are two very distinctive British styles:  

1.   Dapper British style

London is the home town of many a well-dressed gent, with the dapper British style coming into its own in the capital. We’ve based our first London look on the thick and rugged texture of the Barbour check blazer.


Barbour Overcheck Jacket Barbour Damsay Grey Shetland Overcheck Wool Tailored Jacket Bring a bit of country style to the urban sprawl of London with a Barbour blazer. Constructed from Moons ‘Woven in England’ Shetland overcheck, the finishing touch is the full tartan and branded silken lining, which gives the blazer that luxurious Barbour feel. The smart yet cosy feel of this blazer will take you through the day – from a lazy Sunday morning brunch to a glass of red later on in the evening.


Paul Smith Blue Shirt Paul Smith Jeans Blue Tailored Fit Stripe Pocket Shirt From the Paul Smith Jeans collection comes this stylish blue shirt. Capturing the elusive ‘smart casual’ look, the shirt combines a classic tailored fit with a modern twist. The striped buttoned pocket to the chest is an eye-catching detail and really makes this shirt stand out. Ideal for a walk in Hyde Park or a meal in Soho, you can’t go wrong with Paul Smith design.


Hackett purple jeans Hackett Purple Trinity Twill Five Pocket Jeans From the traditional menswear brand, Hackett, known as ‘the essential British kit’, we have this pair of deep purple jeans. An unusual colour choice, these trousers work well against pale or neutral colours. And although they are still technically ‘jeans’, the colour and fit give these trousers a smarter feel.

On your feet

Paul smith shoes PS Paul Smith Brown Suede Wren Shoes Monk-strap shoes are becoming the essential footwear for the well-dressed London man. The sleek design works brilliantly with a smart wardrobe, but the brown suede ensures these shoes from Paul Smith are less ‘office wear’ and more of a weekend choice.  


Paul Smith scarf Paul Smith Accessories Brown and Yellow Multi-Stripe Knit Scarf Wrap up warm and inject a splash of colour into your wardrobe with this Paul Smith scarf. Featuring the designer’s signature stripes, this wool and cashmere scarf will bring a touch of Paul Smith style to the streets of London.

1.   Urban sportswear style

There’s a big trend in London at the moment for black-on-black sportswear. The look combines the casual feel of sportswear brands, with a sleek black finish giving your outfit a smarter edge. Here are a few garments that will help you to get the look:

Black sweater

Fred Perry sweater Fred Perry Vintage Grey Marl Crew Neck Sports Sweater Some styles are timeless, and this Fred Perry sweater is one of them. An essential item for any Fred Perry fan, this dark grey crew neck sweater looks great with black sportswear, and is a casual look for lunch at the pub and a walk along the Thames.

Bomber jacket

Money bomber jacket Money Black Leather Look Bomber Jacket A black leather bomber jacket is a classic look, which has been reimagined over the decades in various colours and materials. Here, we hark back to jacket’s beginnings in the cockpit of an aeroplane. Complete with smooth faux leather, soft brushed inner lining, ribbed collar and a metal Money badge, this jacket is a great example of the London-based brand’s modern twist on classic styles.


Flying horse jeans Flying Horse Sanctuary Washed Selvedge Denim Straight Fit Jeans Fresh from the Flying Horse designers in Soho, comes this pair of selvedge denim jeans. With a textured feel and a natural indigo dye, these jeans take inspiration from South East Asia. The brand’s sense of adventure combined with an urban London style, means these jeans look just as good in Hammersmith as they do in Bangkok. Plus, their straight-fit is a great match for slim-fitting sportswear.  

On your feet

Lyle and Scott Trainers Lyle & Scott Black Halket Canvas Pump Complete your black sportswear look with these canvas Lyle & Scott trainers. A comfy fit for your days exploring the capital, these trainers are complete with the iconic golden eagle. A pair of these on your feet will take you from Camden Market to The Shard in style (the tube is recommended though!).

In the Bag

Fred Perry bag Fred Perry Black Scotch Grain Overnight Bag Travel in signature Fred Perry style with this black scotch grain overnight bag. This sleek and practical design is the ideal fit for overhead luggage compartments on the train – and not too clunky for the tube.

Travel Inspiration

London guide London: Portrait of a City Discover the history of the capital in this beautiful photo guide to London. Guaranteed to inspire your trip, this guide also makes a great coffee table book for your living room. What would you wear in London? Share your style tips below.