We are excited to welcome some new additions to our collection this season in the shape of activewear brands, SOAR, Every Second Counts and Reigning Champ, which will form the backbone of our activewear range.

These days looking stylish and fashionable extends to all aspects of day to day living and the gym is no exception. Gone are the days of showing up in an old t-shirt and some 80’s inspired football shorts, you now need to be looking at your best, at least pre-workout. Brands like SOAR and ECS aim to bring you the best of both worlds by combining technical sportswear together with some great colours and fits.

One of the beauties of fashionable activewear is that it can be transitioned into everyday life, whether you are on your way to the gym, on the school run or just out and about running errands you can be as comfortable and stylish. This is an ideal scenario for the time constrained, yet fashion conscious modern man.


As they explain on their website, “Soar was born from a desire for beautiful performance running wear” and they have hit the nail on the head. Started in London by running fanatic Tim Soar, the philosophy is to use high performance fabrics that allow you to be at your best and look your best when you are running.  This season we have a started our collection with some high performance t-shirts, that are sure to make you stand out on your workout for all the right reasons!

We are also expecting another drop in June, featuring shorts and running vests, be sure to keep an eye for them!

Every Second Counts

Another UK based brand Every Second Counts, again is aiming to bridge the gap between gym attire and fashion. Founder Sally Dixon, is a fitness fanatic with a fashion background, combing the two to bring inclusive activewear with a fashion edge. Using a range of technical fabrics with an urban design the garments are made with the fast paced modern world in mind so are crafted for durability and designed to be timeless. This season we have a mixture of everyday activewear essentials.

Reigning Champ

Masters of simplicity Reigning Champ, have been bringing us premium activewear since 2007. Based and founded in Vancouver, Canada they design and develop their own fabrics, aimed at providing the staples of your activewear collections. Unlike our previous two new arrivals Reigning Champ, have more of a minimalist feel with almost a throw back to the 70’s, imagine Rocky Balboa running around Philadelphia and you’ll get an idea of the attire.