Adidas are a brand which have been pushing the boundaries in the footwear market since their birth in the late 1940’s. They have teamed up with some of the most memorable icons of their generation including Noel Gallagher, Kanye West and Run DMC. This March sees the launch of the highly anticipated Supercolor pack, a collaboration with Pharrell Williams.
The ethos behind this collection is as follows;
“A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour.”
The supercolor pack sees Adidas’s iconic Superstar reimagined in 50 different colours ranging from Bright Orange to Clear Sky, designed to represent equality through creativity, there is a supercolor for everyone. This is the most diverse pack from Adidas to date allowing us to match up our superstars with corresponding track tops and tees.
Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before.
– Pharrell
The collection launches globally 27/03/15 and will be available online at Woodhouse.