2021 marks 30 years of the Armani Exchange brand. The youthful, modern arm of the Armani fashion house has gone from strength to strength with each season and Spring 2021 is no exception. Bold logos, bright hues, trend-spanning tailoring; all themes you can expect from the new collection and all trademark moves of this ever-evolving brand.
Exchange. A word that was key in the foundations of the Armani Exchange inception and remains so to this day. The exchange of cultural influences between Milan and New York. Milan, home of Giorgio Armani and SoHo, New York, the birthplace of the Exchange brand. The brand aimed to bring modern, accessible fashion to the streets in fast moving, modern collections.
One of the inspirations and key components of the Armani Exchange brand was the diversity, individuality and variety that fashion can offer to the man on the street. Giorgio Armani planned to infuse Italian tailoring into modern collections for the American man.
Is it any wonder we love this brand here at Woodhouse? Sophisticated tailoring in modern, striking menswear. The perfect brand for the modern man; slick, fitted, functional clothing, footwear and accessories for your every day look.
Thirty years on, and these values remain evident in the new collection. Keep your eyes on a bright neon green used playfully with black and white for some stand out pieces. You’ll also find the iconic A|X logo t-shirts and hoodies that you’ve come to love in new, bold colours and patterns. All of this along with the staple jackets, t-shirts, polos, accessories and footwear. From 1991 to 2021, Armani Exchange continues as one of the most accessible, exciting and versatile brands for the modern man.