You’ve bought some new season BOSS and you’re thinking the logo looks different, the same but not quite. Well that’s because for the first time in almost 50 years BOSS has taken their iconic core logo and are ushering in a new era with a fresh and streamlined logo that doesn’t stray too far from the original. With a clearer design direction and playful and casual aesthetic BOSS are able to remain true to their core whilst understanding the importance of relevancy and this rebrand will modernise everyday tailoring by injecting innovative fabrications into their collections that provide performance with sustainability in mind.

Covering your every menswear need, including footwear and accessories, the rebrand can be found on all their wearing occasions – Casual, Bodywear and Athleisure. Classic pieces upgraded and elevated for the modern man as well as completely new designs sure to be wardrobe favourites and essentials that you can’t do without. Need help navigating through our vast range of BOSS products. We have broken it down to help you find exactly what you’re looking for without confusion.

Athleisure

With a focus on sports, this range of casual clothing and trainers with a fitness vibe, infused with technical fabrics and sporty fits effortlessly combines heritage sports inspired designs with innovation for modern and active lifestyles. No matter your activity you’ll find fashion forward pieces perfect for sports-luxe styling, taking you from the gym to the street with chic looks.

Casual

A range of everyday pieces that are set to elevate your work and off duty styling. Covering your smart and casual looks taking you from day to night, this range is full of dynamic styles to fill your wardrobe for a variety of occasions. Contemporary designs with classic silhouettes adorned with playful prints and classic colourways including but not limited to polo shirts, t-shirts, jackets, trousers and footwear allowing you to create impeccable looks with ease.

Bodywear

Downtime styling at its best, ensuring comfort and style the bodywear range covers underwear, beachwear and loungewear. Premium quality with refined silhouettes that are the ultimate symbol of comfort. Ingenious cuts designed to encompass your whole body in solace and luxury. From elevated essentials to wardrobe must haves allowing you to create a fundamental collection of wardrobe starters.

Footwear & Accessories

While you can find footwear and accessories within the three main wearing occasions above, their collection of classy and expertly crafted outfit essentials deserves its own shoutout. Put the finishing touches to your look with elegance and sophistication that you can only find with BOSS.

 

Shop the new season BOSS now.