Belstaff: Behind the Brand

BELSTAFFHEADER

Founded in 1924, in Stoke-on-Trent, Belstaff are steeped in unique British heritage that redefines masculinity through clever shapes and luxurious fabrics. The brand has developed a collection of apparel to go in hand with the beautifully iconic and timeless jackets built for motorsport. David Beckham is at the forefront of the campaign and this year’s collection is to be inspired by the great British desert explorer, again cementing their adventurous characteristics in the brand with over 90 years experience. It is a full fashion concept inspired by the spirit of adventure.

A firm favourite among the great or good, Belstaff is now synonymous with the famous motorcycle tourist trophy or otherwise known as the ‘TT’ held at the Isle of Man. The first race took place in 1907. Back then in an attempt to dampen down the dust, officials sprayed the course with acid, which consequently damaged the riders clothing. The following 17 years the appetite for this sport grew into the beginning of a golden age of British motorcycle racing.

BELSTAFFHISTORY

It was first established by a man who’s business was dealing with reclaimed fabrics and rubber goods, Eli Belovitch set up shop in the town of Middleton in 1909, aptly the year the Scottish Six Days Trial makes its debut. His factory expanded dramatically as a result of the First World War in 1914. The brand was officially registered as a trademark in 1927. Ambassadors to follow this included, World record breaker Joe Wright who confirmed association between brand and adventure, and aviatrix Amy Johnson, who shot to fame after becoming the first female pilot to fly solo from England to Australia in 1930.

1948 sees the birth of a garment that defines Belstaff; the waxed-cotton Trialmaster jacket. Designed to be durable and comfortable through the harsh weather and riding conditions the Scottish Six Days Trial threw at the riders. It provides easy movement and looks stylishly sharp. Steve McQueen, a committed motorbike fan and one of the sports most famous icons, was outfitted by Belstaff in his debut film The Great Escape. 6 years later the logo was redesigned to feature the rising phoenix.

Belstaff have strong staple pieces in it’s heritage which continue development and modification over generations. These include jackets Trialmaster, the Roadmaster & Racemaster. The silhouettes are iconic to the brand and although they have already experienced explorations of treatments and colour ways, will remain the ultimate piece from the collections season to season years into the future of fashion and motorcycling.

Take a look at the Woodhouse silhouettes for this season:

LEIGHWOOD OUTLAW ROADMASTER RACEMASTER

Today, the brand has developed a collection of apparel to go in hand with the beautifully iconic and timeless jackets built for motorsport. David Beckham is at the forefront of the campaign and this year’s collection is to be inspired by the great British desert explorer, again cementing their adventurous characteristics in the brand with over 90 years experience. This venture into new territory has succeeded with a concept based on desert exploration, they still managing to maintain the motorcycling DNA. The collection consists of luxurious takes on the Desert Rats’ attire including wax field jackets that would look right at home on the backs of the 7th Armoured Division. Make sure you don’t miss our blog on the war heroes that inspired SS16’s biggest trend.


 

Take a look at this season’s collection of Belstaff on Woodhouse and find your icon to keep in your wardrobe forever. This is a jacket to be passed through generations and built to last so you know it’ll be a safe investment. We’d love to see you in your Belstaff jacket – send pictures to @WoodhouseTweets.

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