Belstaff are back this season with an impressive campaign that has given us goosebumps – they use the brand’s past to understand and influence a new brand purpose whilst whilst protecting the core values to venture free.

The title ‘Here Be Dragons‘ is an expression that originates from ancient cartography and was discovered when man first mapped the world. It was used as a warning, marking dangerous, unchartered corners of the Earth. The prospect of their campaign drives you to believe that those who dare to venture into such faraway lands & inhospitable places do so wearing Belstaff.

Share your #HereBeDragons location and tag us on Instagram – we will then choose a few to share on our profile!BELSTAFF HERE BE DRAGONS AW16