With its roots firmly in British sporting culture, Fred Perry is one of the most iconic British brands. The laurel wreath logo was inspired by the original Wimbledon logo, possibly the most unique of all tennis events. The brand itself has grown from strength to strength since it’s humble beginnings and now offers a wide range of attire, appealing to a wide range of groups. You can argue that Fred Perry has been part of at least one generational sub-culture since its mainstream introduction in the 50’s and that it is truly is an pillar of British fashion. We have picked out a few of our favourite pieces from the SS18 collection for you to ponder over.
Inspiring the 70’s punk fashion movement, Vivienne Westwood has been letting her clothes do the talking for over 40 years. Having made her name dressing the Sex Pistols she has continued to create unique and stylish men and women’s wear. The easily recognisable orb logo is a very prominent feature in her designs on top of some outlandish patterns, all made with the upmost care and attention. This season is no different.
A beacon of countryside style, Barbour are quintessentially British in almost every way. Born in South Shields, the seminal heritage brand is an established British style icon and has no fewer than three Royal Warrants. Known for their waxed jackets, there is far more to this brand than just that and the introduction of the Steve McQueen collection in 2013 and the “Made for Japan” range, showcasing a product to a broader audience. We have always been a massive fan of Barbour here at Woodhouse.
The contemporary London lifestyle brand Folk is all about minimalist fashion, pairing some seriously cool silhouettes with high quality fabric and stand out colours. Founded in 2001, the idea was to create simply everyday clothing but to give it an innovative yet subtle detailing. Since then the brand has been going from strength to strength and now offer some of the more interesting basics available in the market.
One of the longest running British brand we have on our site, Aquascutum started in 1851 as a Mayfair tailors. The brand has been pushing techincal innovation throughout the years, developing the first waterproof textile and also the trench coat for WWI. Over the course of their 150 plus years, Aquascutum has dressed royalty, politicians and even the British Olympic team. There garments are usually sporting the club check, which has become synonymous with the brand and can be seen in their new season collection.
Much like Aquascutum, Clarks is a brand steeped in history having been founded in 1825 making slippers from the off cuts of sheepskins. They have come along way since then and I would imagine a fair number of us were dragged to a Clarks store as a child to get new school shoes, if only we appreciated the coolness those shoes back then. The iconic Desert Boot is a staple of the Clarks collections but there has been the introduction of the Trigenic, a more sport casual hybrid means that there is something for everyone when it comes to Clarks.
A new arrival here at Woodhouse, Sunpel is probably a brand you will all have seen but not necessarily know of. Another brand started in the 1800’s, giving it a rich heritage in British fashion and in more recent years has found itself draped on another British icon in 007. In 2006 for Casino Royale, Sunspel redesigned its signiture Riviera polo shirt to be worn by Daniel Craig. Sunspel are also responsible for the introduction of the boxer short to Britain in 1947, after a trip to New York and it was a classic white Sunspel boxer short worn in the 1985 Leiv’s ad for the 501’s. This seasons collection is full of clean styles made from high quality fabrics.