BRAND FOCUS: TRUE RELIGION

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It feels like True Religion’s vibrant, fashion forward attitude has dominated the denim world for decades. I can’t seem to remember a time when that signature Buddha smile wasn’t perched triumphantly on the rear end of one of LA’s countless global stars. Well, believe it or not, and I have to add I could not, this Californian denim sensation has only been around for 14 years! It goes without saying, they haven’t wasted any time leaving their mark on the fashion world.

2002 saw the birth of the iconic Super T stitch, and an undisputed fashion giant. Jeff Lubell and Kim Gold set out to re-invent the conventional denim jean looking to create something which was both wearable, crafted with supreme quality, and above all, turned heads. It’s safe to say they succeeded, actually they more than simply succeeded, they’ve since sky rocketed to fashion fame, producing style after style that oozes True Religion’s bold, attention grabbing personality.

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This month at Woodhouse HQ True Religion’s boisterous Spring/Summer collection has finally landed, and each piece tells its own adventurous story. Rock and roll soul, military rebellion, and the classic American road trip flavour the collection, while True Religion’s contemporary edge fuses modern streetwear with 70’s style, creating a collection like no other.

Ultimately, it’s the story of the wearer which makes the brand. Always brave, always bold, True Religion is, in essence, ‘fashion designed by the fearless, for the fearless‘.

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