The new Boss Orange campaign takes on the theme “Life as a road movie” and is shot by photographer to the stars, Peter Lindbergh. The campaign takes place on route 66 and really encapsulates California’s breathtaking ambiance. The S/S’15 range is a varied one, staying true to the BOSS mantra it’s sophisticated but relaxed, designed for weekend wear rather than the office.
Boss Green showcases the brands sportier side having been initially designed for the golf market, it has since diversified and now presents a range of performance wear designed to fit most leisure activities. The S/S’15 collection is predominately sportswear with jersey featuring quite heavily, their are some nice cotton polos and some short sleeved shirts thrown in for good measure. Uninspiring sportswear is most definitely a thing of the past thanks to BOSS.
HUGO Red Label is the smarter of the brands, more fashion led it uses innovative materials and designs with a more tailored fit. There is some great choice within the range this season from jackets to trousers. Overall their campaign places a heavy emphasis on F1 race culture and with Formula’s One’s leading boy, Lewis Hamilton, at the brands helm it’s no wonder.