EA7 to dress the Italian Olympic Team for London 2012

Rome, 20th July 2011 – Giorgio Armani is pleased to announce that he will design the complete wardrobe, both sporting and formal, for the athletes of the Italian Olympic Team in the forthcoming Olympic Games to be held in London 2012.

The extensive sports wardrobe from the EA7 line will include clothes and accessories to be worn by competitors at all times of day and night and the official outfit to be worn by the team during the opening ceremony of this prestigious sporting event.

The EA7 range was created in 2004, and is dedicated to all those who engage in sport with passion. It is designed with the aim of maximizing performance whilst ensuring the highest levels of comfort. The line, which is built around clothes that are always made to the latest technical specifications, is totally focused on satisfying the requirements of sports enthusiasts and professional athletes.

The project is the result of a collaborative agreement between the Armani group and COIN The Italian National Olympic Committee, further validating Giorgio Armani’s close connection with the world of sport.

”A passion for sport is central to the Italian way of life, bringing people together and instilling positive values. I am very pleased to be collaborating with COIN for the 2012 Olympics, an important occasion for all our athletes whose progress we will follow with great enthusiasm” says Giorgio Armani.

Why not work out in style this spring with our wide range of t-shirts, shorts, hoodies and track suit bottoms. Comfortable and durable, this high performance high fashion sporting brand is second to none.

New EA7 lines now in stock.