Fred Perry – The Man Behind the Brand

Fred John Perry was born on the 18th of May 1909 and lived a long life of 86 years. A world class Tennis player, he won major honours that included 8 Grand Slam and 2 Pro Slam single titles, not just that, he also won six major doubles titles. Fred Perry won the Wimbledon Championships three times consecutively and at this time, he was considered the worlds best tennis player. Until Andy Murray, Fred Perry was the last tennis player from Britain to win the Men’s Wimbledon Championship.

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Fred Perry was the first player ever to win a “Career Grand Slam”, and amazingly, he did all this at just 26. No other player from Britain has achieved this. He was also recognised as one the best table tennis players, he won the championship in the year 1929. Perry was also part of the British Davis Cup Team and led the team to four consecutive victories from 1933 to 1936, with wins over France in 1933, the United States in 1934 and 1935, and Australia in 1936. Perry competed in a total of 20 Davis Cup matches, winning 34 of his 38 rubbers in singles, and 11 out of 14 in doubles.

Despite his huge contribution to British tennis, both as an individual and as part of a team, Perry was not accorded full recognition by tennis authorities until later in life. This is due to the fact that between 1927 and 1967, the International Lawn Tennis Federation, ignored amateur champions who later turned professional. Finally in 1984, Perry was given the recognition he deserved with a statue unveiled at Wimbledon.

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Part of Perry’s legacy is the eponymous clothing brand. Fred Perry creates exquisite designs, comfortable and authentic apparel that redefine style for men, women and kids. Fred Perry positions itself at the forefront of the creative sports apparel brands in the UK and is forever driven by zeal to keep churning out this vision.

Ranging from authentic shirts to aesthetic seasonal designs that go all out to be the life of the party, Fred Perry nails each of its garments. Jackets, t-shirts, hoodies are creatively crafted to create timeless designs. Fred Perry, the brand is the British’s subcultural uniform and has been the brand of choice for movements like the Mods, Skinheads and more.

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With collaborations with other fashion brands and individuals like Raf Simons, Miles Kane, Nigel Cabourn and Bradley Wiggins, Fred Perry continues to be a relevant player in the menswear world.

The SS19 collection is filled with brilliant colourways and some eye catching new designs. There are still the same old classics such as the M3600 polo shirt, knitted polo shirts, oxford shirts and the Brentham jacket.

Fred Perry Borg Cognac Zip Fleece Jacket, Fred Perry Tipped Knitted Burgundy Polo Shirt, Fred Perry Fleeceback Green Sweatshirt, Fred Perry M3600 Sky Polo Shirt, Fred Perry Contrast Stripe Navy Polo Shirt, Fred Perry White Panel Piped Sweatshirt, Fred Perry Dark Airforce Twill Checked Shirt & Fred Perry Hooded Padded Black Brentham Jacket

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