G-Star – behind the brand

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G-Star RAW are renowned for being the “modern denim brand” and have been pioneers in their field since the early days of 1989. With a philosphy focusing on “just the product” G-Star pay extreme attention to denim craftsmanship and innovation, being the brand responsible for originating 3D denim and establishing a longstanding dedication to the raw untreated product.

G-Star has also become iconic for its artist collaborations, the most recent of these being with musical mastermind Pharrell Williams for the “RAW For The Oceans” campaign. This  initiative sees the brand working with bionic yarn to create denim which is manufactured using plastic pollution gathered from the worlds oceans. The collection has received great feedback from the fashion community receiving a number of awards for its a/w’14 range.

G-Star are a brand that always look to push the boundaries, not only do they create collections that push the fashion barrier they have also collaborated with some of the biggest companies worldwide to create their own take on a range of design classics. These include the RAW Defender, RAW Leica and RAW Cannondale.

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If you love G-Star as much as we do then don’t miss out on a chance to win a weekend trip to Amsterdam, the home of the brand.

To enter, spend £50 or more on G-Star product.

WH498 8th Feb 2015 - G-Star Raw Competition

 

 

 

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