Rains was started by two Danish students in 2011 and with an annual average of 121 days of rain a year in Denmark it’s not hard to see where their inspiration came from. Sick of the usual boring rainwear they set out to create a jacket that was 100% waterproof yet remained stylish – enter Rains.
Each jacket is constructed from Rains signature waterproof fabric featuring taped seams throughout, ensuring you stay dry despite whatever atrocities the weather may throw at you. In true Scandinavian style the collection is simple yet effective. There is the addition of the slightly sportier Breaker Jacket for Autumn/Winter and the colours are typical of the season with a heavy emphasis on navy, olive and black – the odd pop of colour is thrown in for good measure.
The brand has built up a big following in a short time becoming recognised for their distinctive visual style, hosting innovative photo competitions on the brands Instagram page. A new addition to Woodhouse for A/W’14 we’re already loving their no-nonsense ethos.