New Balance… when the going gets tough…

New Balance was conceived back in 1906 in Boston, Massachusetts, originally producing arch supports and prescription footwear to alleviate the aches and pains of those on their feet all day. Founder William Riley named the company after observing chickens in his yard maintaining perfect balance on their three-clawed feet. Indeed, inspiration for this innovative footwear was taken from the Mother Nature herself!

Since then, New Balance has been catapulted into the elite group of sporting goods manufacturers due to a consistent product line based strongly on technical innovation, performance and fit.

In the late 1980s New Balance adopted an ‘Endorsed by No One’ philosophy, preferring to invest in research, design and domestic manufacturing rather than paying celebrities to don their product. Despite this, every day high profile athletes choose New Balance footwear and apparel because they fit and perform.

Naturally, there is no better way of maintaining the quality of your shoes than by making them yourself.  That’s exactly what New Balance do in their factory in Flimby – a small town in the Lake District.

This UK manufacturing facility opened 18 years ago making two to three thousand pairs a week.  Production has steadily increased to 30,000 pairs a week today and the plant employs a production team of over 210 people.

Although many people are surprised that shoes are produced in the UK due to high labour costs, New Balance are dedicated to expanding their manufacturing capacity on European soil, thereby supporting the local economy and benefitting consumers with a much quicker product turnaround time and enhanced quality control.

The short video below gives a true insight into the genuine high calibre craftsmanship involved in every stage of the production of New Balance trainers.

Great range of New Balance in stock now!

Woodhouse Team