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Pretty Green’s new Spring/Summer collection, entitled “March of the Mods”, takes its inspiration straight from the great British seaside and the heritage of 1960’s MOD culture. The campaign itself has been shot in Margate which was the scene of the famous bank holiday battle between the Mods and the Rockers.

The mod era became epitomised by parkas and polos, two items which Pretty Green produce better than most so as you would imagine these take prominence within the collection. Overall the range takes classic Mod styling and gives it a signature Pretty Green twist, it is a collection which is contemporary yet classic.