British musician and Oasis front man Liam Gallagher is a man of outstanding talent and impeccable taste. Arguably the most iconic rock start of his generation he has also turned his hand to developing his own clothing range, making just a little piece of his electric vibe  accessible to even the most ‘every day’ kinda guy.

Pretty Green, Liam’s hugely successful clothing range, has his unique sense of fashion stamped all over it. From reinventing the mod for the 90’s generation to channelling his instantly recognisable style into each and every Pretty Green garment, Liam has always been, and continues to be, famed for his style as well as his musical achievements.

Liam wrote the plan, came up with name, brainstormed the logo and sketched the designs for Pretty Green all by himself… Rock n roll is instinctively sewn into the seams of this brand.

The Green Label is a focused, casual range dedicated to providing quality, everyday signature pieces.

Spring / summer 2012 see’s something of a reinvention of the styles of the 60’s and 70’s. The collection is heavily influenced by the likes of Marc Bolan, Brian Jones and John Lennon – men who have inspired millions, including Liam himself, with not just their words and music, but their admirable dress sense too!