This summer has been one of the best for sports fans in recent memory. The World Cup has been a resounding success, uniting a nation, we have also had an unpredictable Wimbledon, with arguably the greatest players of all time, Serena Williams and Roger Federer, continuing to defy the odds and push into the second week without too much of an issue. We have therefore had a deeper look into some of the all time great sporting brands and some of their history that took them to the top of their game. Check it out below.
From humble beginnings in 1920’s Germany making shoes, Adolf Dassler’s company has grown into a behemoth in both sportswear and fashion. The iconic three stripes logo has graced sporting teams and stars across the world. The continuous evolution of the brand in the fashion world can be seen in the Adidas Originals collections and the collaborations with well known and established individuals, not just in sport but in all aspects of stardom. The brands desire to continue to innovate their products and fabrics shows that the brand will remain a power house in all aspects of the sporting and fashion worlds. This seasons collection is once again a mixture of classic Adidas designs and new innovations.
The pioneer of the polo shirt Rene Lacoste’s brand is synonymous with tennis. The man named the crocodile, the inspiration for the logo, was the first man to wear branded clothing and lead the way for brands to start promoting themselves in this way. Now a massive worldwide clothing brand they can been seen more in the fashion world than a sporting one, however they still retain their roots in tennias seen in a collab with Novak Djokovic and have never veered from their iconic logo in homage to their founder. Whilst in a more fashion space they still base many of the collections around the iconic polo shirt, the L1212, in a number of different colourways.
A British Tennis icon, Fred Perry, lead the innovation of the polo shirt after Rene Lacoste’s original idea and design. The use of a pique cotton in the creation of the Fred Perry polo shirt not only made them a hit on the tennis court they also became a symbol of the 60’s mod culture. The Laurel Wreath logo, based on the original Wimbledon crest, has been seen throughout the years on the nuemerous British subcultures, something the brand has played on with their collaborations over the years. The latest one with Miles Kane, a stand out figure in the Indie Rock scene had massive traction throughout the menswear world.