We all know and love the iconic Fred Perry ‘Pique’ and in all probability this is what most people would associate with the brand. What it represents promises a great deal more. For 2014 the signature pique shirt has been reinvigorated with bold Riri zips, bright new colour options and a crisp slim fit, not to mention the classic Fred Perry wreath, establishing this brand in every sense as a beacon of style. Whether you’re a wear of the classic and iconic Twin Tip design, the block collar or frankly any garment from the Fred Perry Collection, the way you wear it makes a statement not only about who you are, but also your influences. As a classic ‘Mod’ brand, who they choose to work with greatly influences their concept pieces too, and this season promises to deliver on both style, and substance, with collaborations with non other than Mr. Bradley Wiggins, and also with the concept of classic tactile musicology in the form of the 45 RPM Record. We’re building up quite the collection for Spring, come take a look and be a part of the movement.

Referencing the graphics and colours of iconic 45 RPM records, the Fred Perry Spring Summer 2014 Men’s Authentic 45’s celebrates the relationship between the Laurel Wreath and British music and subculture. Utilising chequer board pattern, chevrons and a revived colour palette alongside signature coloured under-collars and trim, the attention to detail and in this range is second to none, echoing the very character of a golden age in music.