SS’14 New Balance

A notion that was conceived back in 1906 in Boston, Massachusetts, the New Balance brand stands for the same quality and standard of product now as it did then. Unwavered by generations, the styles that were born out of the early years have resonated year on year, season on season, changing only to reflect the tastes and wardrobes of the style conscious man. Worn primarily for running, but now highly visible on the high street, the New Balance trainer for SS’14 brings us a new sense of sporting style. With re-imaginations of classic colour concepts and styles, our new collection reflects subtle extractions of changing cultures, trends and purpose, whilst maintaining their ethos of being ‘endorsed by no one’, choosing instead to invest in research, design and manufacturing rather than pandering to status or recognition. This in essence, is perhaps why the brand remains as popular today as it has always been, and why it’s a firm favourite for the Woodhouse Portfolio.