From the minds of Stone Island and C.P. Company alumni Paul Harvey and Alessandro Pungetti, Ten c is a minimal branded but highly technical brand that produces jackets of the highest quality. Founded in 2010, the brand is named after the Hans Christian Anderson tale, The Emperors New Clothes and challenges people to look beyond what you see and value what is truly there. This is the ethos behind the lack of branding, putting the focus on the quality of the composition of the garments. One of the things you will find with Ten c, is that you will have a jacket for life. The brilliant craftsmanship is aimed at this and the brand is also focused on reducing the environmental impact of the fashion industry caused by the waste produced.
Ten c‘s collection is built on a single fabric, OJJ or Original Japanese Jersey a fabric described by Harvey as ‘The Fabric’. The fabric is produced in Japan, hence the name and is a nylon/polyester microfiber jersey. The fabric is a highly intricate one and therefore has been shunned by a number of brands, this is how it came to Ten c. Pungetti was proposing the fabric for C.P. Company, who at the time didn’t want to use the fabric due to the cost. Pungetti phoned Harvey and they were both convinced that the fabric was a once in a lifetime chance and developed a range that was to solely use it. This was the birth of Ten c.
With time the jackets will become part of you, moulding to fit you perfectly and something that will get better with age. In a change from usual practice the brand has moved in to new materials now producing lightweight wind and water resistant jackets, down jackets and base layer nylon anoraks. Every jacket is made in Italy and individually garment dyed, giving each jacket a uniqueness of its own. Take a look at some of the Ten c jacket available in the AW18 collection,
One other unique way in which you can make these jackets your own is with the interchangeable liners, that fit into the “shell” jackets. This allows you to have a different look and feel to your look whilst wearing the same jacket. The jackets can be worn without the liners but for the extra warmth a liner is always a nice addition. The liners come in down and shearling, hooded and non-hooded, meaning that you can find a plenty of liners for your jacket. The liners can also be worn as a jackets on their own too. Take a look at some of our liner selection below,
In a change from usual practice the brand has moved in to new materials now producing lightweight wind and water resistant jackets, down jackets and base layer nylon anoraks but the mantra of simplicity has remained in these new styles. You will see no branding and the vision was that people who bought it would buy in to this and focus on the brilliance of the garments. The brand continues to grow and develop not just with jackets. Pulling all the knowledge gained from the years in the industry and with Pungetti’s mastery of knitwear the brand has now moved into creating knitwear and mid-layers.