The Hygge Hype: Your Guide to Nordic Fashion

IMG_9840jpeg

From hit dramas, such as The Killing, The Bridge and Arne Dahl to Scandinavian interior design and cinema, all things Nordic have never been more popular – and fashion is no exception.

But what is it about Nordic culture that’s so appealing? Aside from the obvious talent of the region’s creatives, the Danish word ‘hygge’ (pronounced ‘hoo-ga’) is perhaps the best way to explain Nordic values and why they’re so attractive.

Although the term literally translates as ‘cosiness’, it means much more than that, encompassing an attitude to life that involves relaxing, feeling at home and forgetting about your worries (particularly during the long, dark Danish winters!).

Here, we explore five signature looks, which will bring the Nordic trend, as well as some hygge attitude, to your wardrobe this winter.

LOOK 1

Napapijri is a brand with strong Nordic influences, and this pullover jacket, featuring the Norwegian flag will effortlessly add Scandinavian style to your wardrobe. Complete the look with a shirt and jeans from Nudie Jeans, a cosy bobble hat and practical Hunter wellies.

outfit-1

Featured above: Napapijri Camo Rainforest Pattern Pull Over Jacket, Nudie Jeans Cole Organic Denim Sailors Shirt, Nudie Jeans Lean Dean Organic Dry Cold Black Jeans, Fred Perry Navy Twisted Yarn Beanie, Hunter Original Black Light Weight Chelsea Boots, Barbour Boyd Grey Mix Socks

LOOK 2

Nordic style hails from a climate with bitterly cold winters, so it’s no surprise that layering is key. Wrap up warm with this stylish Stone Island jacket and padded Barbour gilet – the perfect match for a laidback check shirt, jeans and Napapijri beanie hat.

outfit-2

Featured above: Clarks Originals Wallabee Brown Leather Shoes, Nudie Jeans Steady Eddie Organic Old Sea Jeans, Stone Island Black Garment Dyed Crinkle Reps NY Jacket, Barbour Baffle Navy & Blue Quilt Down Vest, Napapijri Semiury Mid Grey Melange Beanie Hat

LOOK 3

With a classic sweatshirt and worn jeans from Swedish brand, Nudie Jeans, this outfit epitomises the simple, laidback style of Nordic fashion. The khaki Stone Island jacket, white trainers and cosy socks complete the look.

outfit-3

Featured above: Stone Island Khaki Mussola Gommata Jacket, Nudie Jeans Samuel Washed Orange Crew Neck Sweatshirt, Nudie Jeans Lean Dean Organic Shelter Worn Jeans, Barbour Boyd Navy Mix Socks, Adidas Originals White Superstar Weave Pack Trainers, Barbour Mixed Navy Web Ford Belt

LOOK 4

‘Cosiness’ lies at the heart of the Nordic way of life, as well as Scandinavian fashion. With a fur-trimmed Woolrich parka, Barbour knitted sweater and Polo Ralph Lauren scarf and practical boots from Norwegian brand, Swims, this look will keep you warm, even on the most blustery winter days.outfit-4

Featured above: Woolrich Black Down Filled Arctic Parker, Nudie Jeans Grey Melange Skipper Crew Neck T-Shirt, Barbour Easton Navy Fairilse Crew Neck Sweater, Nudie Jeans Steady Eddie Orange Crinkle Jeans, Polo Ralph Lauren Polo Camel & Dark Brown Classic Reversible Scarf, Swims Black Barry Chelsea Boot

LOOK 5

With an olive green Barbour overshirt, warm burgundy Fred Perry shirt and a classic pair of Nudie Jeans, this look will subtly incorporate the Nordic trend into your wardrobe. Finish the look with some sturdy, water-resistant brogues and a Napapijri backpack, complete with the Norwegian flag.

outfit-5

Featured above: Barbour Carding Olive Green Overshirt, Fred Perry X Nigel Cabourn Burgundy Heavy Oxford Work Shirt, Nudie Jeans Organic Dry Navy Grim Tim Dark Denim Straight Slim Leg Jeans, Swims Black Barry Brogue, Napapijri Navy Voyage Apparel Backpack


There are plenty of ways you can bring the Nordic trend to your wardrobe this winter – from subtle takes on the look to cosy layers and fur trims.

Browse the full menswear collection to find your Nordic style staples, or view the latest designs by Napapijri, Nudie Jeans and Swims.

Leave a Reply

Your email address will not be published. Required fields are marked *