From hit dramas, such as The Killing, The Bridge and Arne Dahl to Scandinavian interior design and cinema, all things Nordic have never been more popular – and fashion is no exception.
But what is it about Nordic culture that’s so appealing? Aside from the obvious talent of the region’s creatives, the Danish word ‘hygge’ (pronounced ‘hoo-ga’) is perhaps the best way to explain Nordic values and why they’re so attractive.
Although the term literally translates as ‘cosiness’, it means much more than that, encompassing an attitude to life that involves relaxing, feeling at home and forgetting about your worries (particularly during the long, dark Danish winters!).
Here, we explore five signature looks, which will bring the Nordic trend, as well as some hygge attitude, to your wardrobe this winter.
Napapijri is a brand with strong Nordic influences, and this pullover jacket, featuring the Norwegian flag will effortlessly add Scandinavian style to your wardrobe. Complete the look with a shirt and jeans from Nudie Jeans, a cosy bobble hat and practical Hunter wellies.
Nordic style hails from a climate with bitterly cold winters, so it’s no surprise that layering is key. Wrap up warm with this stylish Stone Island jacket and padded Barbour gilet – the perfect match for a laidback check shirt, jeans and Napapijri beanie hat.
With a classic sweatshirt and worn jeans from Swedish brand, Nudie Jeans, this outfit epitomises the simple, laidback style of Nordic fashion. The khaki Stone Island jacket, white trainers and cosy socks complete the look.
‘Cosiness’ lies at the heart of the Nordic way of life, as well as Scandinavian fashion. With a fur-trimmed Woolrich parka, Barbour knitted sweater and Polo Ralph Lauren scarf and practical boots from Norwegian brand, Swims, this look will keep you warm, even on the most blustery winter days.
With an olive green Barbour overshirt, warm burgundy Fred Perry shirt and a classic pair of Nudie Jeans, this look will subtly incorporate the Nordic trend into your wardrobe. Finish the look with some sturdy, water-resistant brogues and a Napapijri backpack, complete with the Norwegian flag.
There are plenty of ways you can bring the Nordic trend to your wardrobe this winter – from subtle takes on the look to cosy layers and fur trims.