The Trend Transcender: Fred Perry

The brand that began its life as the sporting goods of a tennis star has become the uniform of the subcultures and the go to brand for the stylish modern man. So how does Fred Perry stay so sublimely versatile while sticking true to its British sporting heritage. The new collection can help us to answer this. When we think of Fred Perry the first piece that comes to mind is the iconic polo shirt. Dragged straight from the 1950s tennis court, the iconic styles come with a legacy. The most popular styles; the M3, M12 and M3600 remain true to this. However, with each new season, the icon is built upon, bolstered and bettered with striking new colour combinations, fabric choices and cuts to maintain the Fred Perry polo’s position as a menswear legend. Spring 2021 sees some perfect pastel tones added to the roster along with a tartan contrast collar and some classic navys, blacks and golds.

The secret to the Fred Perry success lies in more than just their exquisitely tailored, season spanning polo shirts. As you delve deeper into their collection, you see sharper, smarter pieces that still carry the Fred Perry swagger.

One sure fire way to achieve this is by reinventing your classics and relying on your roots. Fred Perry have a knack of taking a simple, subtle piece and elevating it to a crisper and cleaner aesthetic. The bomber jacket, for example, evokes images of collegiate sports and military uses yet the Fred Perry versions look like a piece of casual tailoring fit for any occasion. Constructed from premium fabrics with a thick, soft ribbing to the neckline, cuff and waist, the Fred Perry update has a substantial and luxurious feel and the subtle, simple laurel wreath to the chest oozes class and conviction.

It’s a similar story with the tartan shirt. A classic oxford shirt design with button down collar, regular fit and cotton wool blend, it is elevated with a subtle tartan colourway. The fabric choice gives a soft handle and the contrast laurel wreath once again stands proud on the chest pocket. This once smart piece has a softer, less stuffy feel which means it can be work with jeans and trainers to the pub or with trousers and boots to the office; a true wardrobe workhorse.

Along with these standout pieces, the Spring collection offers knitwear pieces that cross the layering boundaries and t-shirts that will make sure that you are Spring-sunshine-ready. All topped off with some perfect accessories to complete your look.

The combination of British heritage, sporting greatness, premium fabrics, tailoring excellence and an ambition to explore and invent has once again produced an eminently wearable and eternally stylish collection for the season ahead.

Shop The Latest Collection Here

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