The Clock Strikes Twelve for the menswear trade show Jacket Required in its 12th edition that is hosted at the Truman Brewery in London. So you might be wondering what is Jacket Required? Well here we will go into the background of the event and give you a little insight into the recent show that took place January 26th & 27th.
It was born initially to create a style destination and ultimately a home for the menswear industry, bringing together past, present and future along with up-and-coming labels that unites all brands, buyers and press during the international buying period. This vision was to bring together an amalgamation of peers to forge a fashion family for the coming new season. Over the years it has come from 30 brands to almost 300 collections, all following the initial aesthetics and ethos that it first set out to achieve. Now hosted in the newly converted exhibition house in a cutting edge and creative area of London’s East End, at the Truman Brewery. But the brewery wasn’t always it’s home – It started out at Rochelle School, Arnold Circus then to Victoria House Bloomsbury before settling on this final location off Brick Lane.
This January the event also played host to an installation of iconic pieces from the Massimo Osti archive in Bologna. This celebrated everything that Jacket Required stand for, in fashion’s past, present and future. This legacy of design can be seen throughout many collections from revered brands that showcase at Jacket. So this archive exhibit may only be a small homage to the man that pioneered the philosophy of experimentation and innovation but who’s influence set the tone for the fashion industry as a whole. Since his passing, his family have sought to keep the abundance of history and spirit of his legacy going. And not only have Jacket Required collaborated with a curated collection of The Massimo Osti Archive, but the show welcomes The President and son of the late Massimo Osti, Lorenzo who took part in a Q&A session at the trade show on the Friday.
For AW17 we visited many of our existing brands in the Woodhouse Portfolio, which once again have seriously delivered for the coming season. Tones of pinks and still a definite influence of sportswear present we can expect trends to grow with heritage remaining in brands that host the classic silhouettes and staples in menswear. Take a look at what we got to see at the latest event.