The humble hoodie… no longer the reserve of athletes and scallywags, the hooded sweatshirt is a bonafide menswear staple. But how are you wearing yours? Read on to find out which hoodie guy you are…


The Luxury Lounger elevates his loungewear with a premium hoodie option. Minimal branding, muted tones and a focus on fabric. Whether he’s working from home, enjoying a film or diving into his favourite book, the hoodie is always on and always of the greatest quality. Favourite brands include BOSS, Emporio Armani and Polo Ralph Lauren.


The Outdoorsman is looking for versatility, quality, durability and function. Insulated options bridge the gap between outerwear and mid-layers and maximise wearability. He puts function firmly before form and tends to opt for neutral tones, preferring to check the number of pockets before the logo. Columbia, Barbour and Napapijri make his favourite styles.


The Sharp Dresser is a master of dressing up his casual pieces. A simple, neutral hoodie with a suede bomber jacket, a colour-popping statement hoodie with tailored pants and trainers; he knows how to play with colour and shape to create the perfect on and off-duty looks. His go-to brands are Norse Projects, Colourful Standard, Fred Perry, Wood Wood and PS Paul Smith.


The Urban Explorer likes to know what’s new. The latest brands and trends are top of his shopping list. Expect big logos, bold colours and fun pattern. Billionaire Boys Club, HUGO, Nemen and MA.Strum are amongst his favourite brands.


Whichever hoodie guy you are, shop our collection here.