The third installment of our 40th Anniversary celebration features an amazing prize from the team at Nudie Jeans.

Nudie was created in Sweden in 2001 and is well on the way to establishing itself as one of the most credible denim brands of its time. Forged from a pure love of the fabric, taking the view that nothing ages quite as well as good denim, the brand started out with just four different jean fits, a couple of sweaters and a jacket. They’ve certainly come a long way since then, expanding from the streets of Gothenburg to a whole host of stores across the world.

This month’s unique prize features a trip over to Gothenburg, the home of the brand, where our lucky winner will be treated to accommodation in the Swedish fishing village and tickets to “Way Out West” Festival which takes place over three days and this year features it’s best line up yet including Patti Smith, Beck and Florence & The Machine.



*Competition closes at 9am on Tuesday 31st March 2015 (GMT)
*Entry applies to UK residents only
*To be eligible for entry in to the draw, customers must purchase at least £50 (excluding postage and packaging) of Nudie Jeans clothing from
*One entry per transaction
*Entrant must be 18 years of age or older and be able to provide proof of age
*The winner will be picked at random on Wednesday 1st April 2015 (GMT) (after the competition closes)
*The winner will be notified by email and phone (if given) based on the details provided during their order
*Reasonable efforts will be made to contact the winner. If the winner cannot be contacted, or are unable to comply with these terms and conditions, (we) reserves the right to offer the prize to the next eligible entrant drawn at random
*The selected winner will have 28 days to claim their prize
*The prize cannot be transferred to anyone else
*There is no cash alternative to this competition
*The prize includes flights to Gothenburg, accommodation whilst there and tickets to Way Out West Festival
*By entering the competition, you are giving consent for your email address to be subscribed to our email marketing database and to receive at least one such email (you can unsubscribe at any time thereafter)
*By entering the competition and leaving a mobile number, you are giving consent for your mobile to be subscribed to our SMS marketing database and to receive at least one such SMS (you can unsubscribe at any time thereafter)
*The winner agrees to the use of their name, photograph and disclosure of county of residence and will co-operate with any other reasonable requests by relating to any post-winning marketing and publicity